DirecTV Now is acquiring some features that are probably essential for subscribers of the video transmission service: a DVR in the cloud and a third video stream.
AT & T’s streaming service (costs $ 35 per month, you can get a free 7-day trial version at directvnow.com) has been testing a virtual digital video recorder in the cloud that saves 20 hours of programming with some subscribers .
Now, as part of a general image change of the service, all its subscribers will begin to obtain the feature, says the service on its website. Initially it is only available on Apple devices (with iOS 10 and later versions), including Apple TV and Chromecast devices and TVs, as well as Google Chrome and Safari browsers.
The update will soon come to other Android operating systems and Chromecast devices, Amazon Fire TV and Roku devices.
Also now available: a third simultaneous video transmission (so that three people can see different programming in one account) for $ 5 additionally every month.
Later this summer, subscribers who find they need a DVR in the largest cloud will be able to pay an additional $ 10 monthly to expand the recording capacity to 100 hours.
It makes sense that AT & T adds some features that subscribers might want to pay, since AT & T “company executives have said they hope to make DirecTV Now profitable in part by offering additional features for rates in addition to the programming packages” , said Phil Swann, president of TVPredictions.com.
DirecTV Now has a lower price than some of its competitors, such as Sony’s PlayStation Vue, which offers five simultaneous transmissions. But those are included in the subscription price. At the beginning of the lifetime of DirecTV Now, AT & T has kept the entry price relatively low for consumers to drive adoption, but it hits the bottom line. “It remains to be seen if cord cutters will agree to AT & T’s strategy,” Swann said.
Another AT & T plan: a version of DirecTV’s satellite service delivered through broadband, but different from DirecTV Now, AT & T Communications CEO John Donovan said on Tuesday at the MoffettNathanson Media & Communications Summit in San Francisco.
That would be in addition to the AT & T offerings, which also include the U-Verse pay television service delivered by AT & T and the recently announced $ 15 monthly “slim package” AT & T Watch, announced last month. “So today, we sit down with 2 products, and what I just described will give us a portfolio of 5 products with different price points and several addressable markets,” Donovan said.
It is also part of the new features of DirecTV Now: the ability to see your local networks while traveling and an expanded library of on-demand programs.